Brand Identity

techniflows' visual language expands around the core forms contained in the logo—semicircles, straight lines, and curves. Each of these elements contains the brand philosophy message of 'designing flows on the foundation of precise technology', systematized into three core keywords: Form, Function, and Flow.

Function

Direction

Form

Shape

Flow

Connection

All elements are composed within unified baselines, rounding, and defined circular rules, visualizing the philosophy that technology flows organically within order. Technology that operates flexibly within precise structures - the techniflows logo is the form of that belief.

To protect the logo's readability and sculptural qualities, a Safe Zone must be maintained around it where no visual elements intrude.

Left and right diagrams with logo placed on grid

Structural Guidelines

techniflows' FUNCTION BLUE is the brand's core color containing trust, technology, and intelligent operation of flow. The trust-based blue series reflects techniflows' philosophy where structured technology operates flexibly according to customer situations. The depth and gradation of color symbolizes techniflows' three-dimensional thinking, structural analysis, and customized flow design.

FUNCTION BLUE is used at the center of techniflows, becoming the reference point for a flexible system where various extension colors can be added.